TechTarget December 23, 2019
Amazon may be known as an online retail giant. But the company has its sights set on something else: healthcare.
Amazon’s initial moves into healthcare have analysts like Forrester’s Jeff Becker wondering what its larger game might be.
In the last two years, Amazon has increasingly set its sights on the healthcare industry as it makes acquisitions and tests healthcare products internally that could be pushed out to customers in an effort to solve larger issues, such as the lack of prescription price transparency and the high cost of healthcare.
The Amazon healthcare strategy includes acquiring online pharmacy PillPack and digital health technology startup Health Navigator. It also includes co-founding Haven. The initiative aims to use their combined resources and...
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