Fierce Pharma June 30, 2022
Most pharma drug launches over the past three years have “underperformed expectations” and show the need for a major change in thinking about how to sell and market new meds.
That’s according to a new report, “Empowering the Next-Generation Launch Model,” out by life science consultants Trinity Life Sciences, which shows 62% of drug launches between September 2019 and December 2021 “underperformed expectations.”
These launches have not kept up with the “dramatic shifts” in scientific innovation over the last decade, the report found.
“No longer can life sciences companies rely on the traditional sales and marketing approaches to launching new products,” Leslie Orne, president and chief commercial officer of Trinity Life Sciences, said in a statement....
Today's Sponsors
Today's Sponsor