Becker's Healthcare January 17, 2020
Andrea Park

In the coming years, as organizations increasingly prioritize the consumer experience in their business plans, innovation will largely be driven by shifts in consumer preferences, according to Sara Deshpande, partner at Maven Ventures and a lecturer at the Stanford (Calif.) Graduate School of Business.

In a Forbes op-ed, Ms. Deshpande outlined 10 areas in which consumer preferences...

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