Health Payer Intelligence January 8, 2021
The ACA member rewards program will feature digital outreach to promote member engagement and allow the payer to ensure members have access to care.
After a successful Medicare Advantage (MA) rewards program, Blue Cross and Blue Shield of Kansas City (Blue KC) has expanded their partnership with a member engagement company to cover ACA members.
The vendor, HealthMine, will build an incentives and rewards program for Blue KC’s Individual Family Plan ACA patients to increase member engagement.
“Blue KC is excited to offer our ACA members the opportunity to participate in the HealthMine rewards program as part of our overall commitment to giving them tools as they work to improve their health and wellness,” said Lori Rund, vice president of...
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