Patients aren’t sold on virtual health benefits, payers find

• Health plans have been quick to embrace virtual care, but a new survey from America’s Health Insurance Plans shows most patients aren’t showing the same enthusiasm for the technology in a clinical setting. Commercial, managed Medicaid and Medicare Advantage plans each reported difficulties with patient engagement.
• According to AHIP, the majority of commercial (94%), MA (92%) and managed Medicaid (88%) plans are currently selling some form of virtual health benefit.
• Patients haven’t been quick to buy in. The majority of commercial (87%) and Medicaid managed care plans (91%) said patient engagement is a “key challenge” to full adoption.

Whether it’s the potential...