CNBC June 8, 2023
Key Points
– Oura, which produces the eponymous ring that tracks wearer’s health, is adding new features around community data sharing and sleep.
– Oura CEO Tom Hale said the new sharing features are not about competition, but rather “support and empathy.”
– Apple, Alphabet’s Fitbit, and Garmin are just some of the wearable device makers that have looked to add more features around wellness and sleep tracking.
Oura, the company behind the smart ring that allows users to track a variety of biometric data, is adding new features around social sharing and sleep tracking as the battle among tech companies to land and keep trackers on the wrists and fingers of consumers continues.
The company’s new community-sharing feature, which...
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