Medscape December 7, 2021
Online reviews and star ratings are the most important factor in choosing a new healthcare provider, according to a new survey from Press Ganey, a provider of patient satisfaction surveys. According to the data, this online information is more important to consumers in selecting a physician than another doctor’s referral and is more than twice as important when choosing a primary care physician.
In fact, 83% of respondents said they went online to read reviews of a physician after receiving a referral from another provider.
The online research trend reflects not only the increased familiarity of all generations with the internet but also the growing consumerization of healthcare, Thomas Jeffrey, president of the Sullivan/Luallin Group, a patient experience consulting firm,...
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