STAT October 14, 2021
Noom gets in the mental health mood
Noom, the popular weight loss company that recently raised $540 million, is taking its first big step toward becoming a diversified digital health company with behavioral health offering Noom Mood. The company enters a crowded space that includes wellness apps and FDA-cleared digital therapeutics as well as teletherapy services. Noom has opted to go the unregulated route with its $149, 16-week curriculum based on cognitive behavioral therapy paired with daily mood logging and text-based coaching. Though Noom’s no stranger to CBT, there remain many open questions about how well such treatment translates to software — and whether some companies are playing it fast and loose with the regulations as they ride the wave...
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