Health Payer Intelligence November 18, 2020
Aetna targets better Medicaid member engagement and improved social determinants of health by communicating with members through pharmacists.
Aetna’s new partnership leverages the pharmacist-patient relationship to improve Aetna’s Medicaid member engagement and better address social determinants of health, CVS Health announced through a US News article.
One of the major challenges in addressing social determinants of health, particularly in Medicaid, is finding the right channel for communication with beneficiaries.
Medicaid beneficiaries have a broad range of preferences when it comes to channels of communication. In a small study of Louisiana Medicaid beneficiaries, the participants named four different channels or platforms—snail mail, email, text, or phone calls—as preferred forms of communication.
While not all Medicaid beneficiaries share the same contact preference,...
Today's Sponsors
Today's Sponsor