Market Screener January 17, 2022
Recent NRC Health Market Insights data shows that 12 major differentiators drive top-of-mind awareness to set hospitals apart from their competition. Data also shows that 85% of those surveyed (out of 290,000 consumers) say that a hospital’s reputation is important/very important.
Additionally, 40% of consumers feel that a strong reputation sets a facility apart from its competitors. Finally, 37% of consumers say that a strong reputation and brand help drive their loyalty toward a hospital or health system.
“The single best way to drive healthcare system loyalty is to listen to your customers and community,” says Helen Hrdy, Chief Growth Officer at NRC Health. “If you want to drive growth, use patient ratings to amplify why you’re the best...