HealthExec December 9, 2019
Millennials, the generation known for its tech-savviness, are changing the healthcare consumer space as they make their own care decisions. And many place more trust in big technology companies over health insurers and health systems, according to a recent survey from Kaufman Hall.
When it comes to who is most trusted to develop the best online tool to help find and select the right healthcare services, 42% of adults 18 to 44 say they trust Amazon, Apple or Google. That’s compared to just 20% of adults 45 and older. In fact, tech companies were more trusted by younger adults than any other answer, including their insurance company (34%) or their local hospital or health system (19%).
Another 76% of younger...
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