Healthcare Pizza April 20, 2020
For today’s blog, let’s try something different. Instead of writing about a topic I already know about, I’m going to explore the wild world of Meditation Apps. Nearly a quarter of a billion dollars has been invested into this digital health market. And like Aladdin, let me take you on this magic carpet ride figuring out how and why.
To be clear, I have no direct working experience or ties with the space. I also have never led a social media or consumer product company, so I’m not the expert on direct product marketing (e.g., customer acquisition cost and viral coefficients). And lastly, I have tried the free versions of Calm, Headspace, and InsightTimer. I don’t pay for or regularly...
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