Medical Futurist November 18, 2021
Augmented reality offers umpteen possibilities in healthcare – we just recently wrote about 9 great use cases of it in an article. But there’s one area we did not touch there for a reason: medicine packaging. This unorthodox approach to product communication could be one of the easiest ways to enhance patient satisfaction, educate and help people and, at the same time increase customer loyalty. And with the widening number of smartphone applications actually using this technology, it is getting more affordable by the day.
So why are pharmaceutical companies missing out on this excellent resource?
Instructions for use
Medicines are...
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