pharmaphorum June 24, 2021
Poor medication adherence is both a costly issue for pharma manufacturers – with some estimating a loss of $600 billion each year – and a deadly issue for patients, with more than 100k preventable deaths estimated from patients not taking medications correctly, or at all. Tara Herington explores why medication non-adherence is a complex issue.
Communication is ever evolving and comes with distinct challenges for the pharma industry. The more complicated a medication or therapy, the more need there is for better communication with a patient. Do patients understand how often to take a treatment? Is there travel involved for an infusion or therapy? A specialist to see? Are there HCP concerns that require a medical information hotline?
More importantly,...
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