KevinMD November 23, 2022
There has never been a better time to be a woman entrepreneur. With ever-growing numbers of venture funds specifically for women and nonprofits dedicated to advancing women in tech, the next Apple is ripe for the picking. However, there remains a wide chasm to cross. Currently, startups led by women command less than 3 percent of venture capital investment dollars.
Upon diving deeper into this disparity, a 2020 paper published by Dana Kanze and her team at London Business School reported that women receive less funding at lower valuations when they debut a product in a male-dominated field. They call this phenomenon the Lack of Fit model, where women tend to face discrimination when the attributes they are stereotyped to...