Healthcare DIVE June 29, 2022
Dive Brief:
- AllWays Health Partners is rebranding — again. The insurer will change its name to Mass General Brigham Health Plan effective Jan. 1.
- The move will align the insurer more closely with the Mass General brand, leveraging the system’s name recognition, and double down on greater integration efforts between the payer and provider.
- Rebranding comes as the insurer looks to expand its portfolio across all lines of business, including Medicaid, the company’s original focus.
Dive Insight:
Mass General Brigham is continuing to expand its rebranding campaign.
In 2019, Partners HealthCare, Massachusetts’ largest health system, said it planned to change its name to Mass General Brigham, using the names of its academic medical centers, Massachusetts General Hospital and...
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