Becker's Healthcare September 12, 2019
Despite the fact that mobile advertising and in-app consumer spending are expected to reach $190 billion and $120 billion, respectively, in 2019, many organizations still have yet to factor in-app ads into their digital marketing strategy, Ad Age reports.
“For many brands and agencies, incorporating a mobile app into the larger context of their marketing strategy is not an easy feat,” Brian Quinn, U.S. president and general manager of marketing analytics and attribution platform AppsFlyer, told the outlet. “Connecting the dots between different consumer touchpoints is technically difficult, and marketing teams are usually not set up to tackle omnichannel marketing holistically.”
What is needed to break down those silos between each aspect of a digital marketing...
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