HealthLeaders Media September 3, 2019
Researchers found that study participants increased spending on fruits and vegetables by 27%.
Financially incentivized shoppers increased their spending on fruits and vegetables by more than 25% according to a study published in Health Affairs Tuesday afternoon.
In a pool of 600 low-income households in rural Maine, half received a 50% discount on fruits and vegetables at Hannaford Supermarkets, leading to a 27% increase in spending on fruits and vegetables per week. As noted in the study, one-third of overall participants were enrolled in the Supplemental Nutrition Assistance Program (SNAP).
While there was not an increase in purchases of “less healthful foods,” researchers were unable to report an increase in fruit and vegetable consumption by participants.
Alyssa Moran, an assistant...
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