HealthLeaders Media January 10, 2022
Smith & Jones shares several trends that will be essential to healthcare marketing in the coming year.
It’s a new year, and healthcare marketing is more important than ever. The effects of the ongoing pandemic have created confusion, fear, and burnout amongst patients, consumers, and healthcare workers. The way healthcare is delivered has drastically changed over the past two years. These changes must be addressed by healthcare marketers to create a stronger relationship with its organization’s patients and consumers.
Smith & Jones shares seven trends that will be essential to healthcare marketing in the coming year.
1. Address burnout
Burnout is not a new phenomenon for healthcare workers. Prior to the pandemic, staffing shortages and nurse and physician burnout was...
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