Forbes January 11, 2019
Tina Woods


At-home DNA testing kits were one of the most fashionable Christmas gifts this year. And with companies like AncestryDNA, MyHeritage, and 23andMe offering kits for as little as £75 – less than the cost of the latest Amazon Echo – it is no wonder they appeal to those with the curiosity to know the most intimate information on themselves and their families.

While DNA testing has reached the mainstream, it is only 15 years since the official completion of the Human Genome Project and the publication of the first...