Research2Guidance April 24, 2021
Keeping Up with Tech: How can digital health start-ups compete with the rise of consumer wellness solutions?
As Apple, Google, and other tech giants expand their services, access to high quality, personal health data becomes more accessible for the average consumer. But what happens to the digital health start-ups operating in this space? We’ll take a look at examples in two popular subsegments- women’s health and cardiovascular health- to see how successful companies have managed to differentiate their services from larger competitors.
In the wake of the COVID-19 pandemic, digital health services are more popular, and more accessible than ever. Cardiovascular digital care and women’s health (also known as “femtech”) are two particularly attractive subsegments, each boasting thousands of app-based...
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