MedCity News June 18, 2024
Carolyn Ward

Three reasons you should hire physicians for your product teams

In 2021, we saw a balloon of venture capital funding infuse the digital health market with a total of $29.2 billion invested. As the market has corrected and we have seen a slowdown in funding over the last few years, we are also starting to see that companies that had previously raised impressive rounds are struggling to find product market fit and capture value.

This is not completely surprising. There has been this narrative that the healthcare industry is so caught in the last century (still using pagers and fax machines, for example) that it requires outsiders from the tech space to come in and “disrupt” it. In this...

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