CNBC January 31, 2019
Sean Duffy

KEY POINTS
  • Start-ups might seem glamorous, but entrepreneurs in health care should resist using the term.
  • Omada Health CEO Sean Duffy said that potential customers are looking for evidence of maturity, as a mistake could be a disaster.
  • He’s always referred to Omada as a “digital health company.”

The American healthcare system is in desperate need of improvement. Costs continue to rise in lockstep with rates of chronic disease, and life spans are declining. Against this backdrop, a generation of young, tech-forward companies have a lot to offer in a space that is often bogged down by the inertia of large-scale incumbents.

But too often, even promising ideas have difficulty gaining widespread...

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