Forbes January 14, 2021
Recently the vaunted Haven joint venture created by Amazon, Berkshire Hathaway and JPMorgan Chase announced it was shutting down as reported by Forbes and others.
So could Haven’s downfall have been predicted? We spoke with Regina Herzlinger, the distinguished tenured professor at the Harvard Business School, who has been called the “godmother of consumer-driven health care.” In order to understand the causes of Haven’s failure, she delved in core principles of healthcare businesses. She previously noted that “successful healthcare innovations can have only one of three purposes: cutting costs, facing consumers, or commercializing technology.” In Professor Herzlinger’s analysis Haven tried to do two of the three: cut costs and help consumers. “Worthy goals, but they cannot be done simultaneously,” she...
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