Fierce Health Technology July 12, 2021
UnitedHealthcare is harnessing predictive analytics to more effectively address members’ social determinants of health.
The health insurance giant has rolled out the program to employers who have selected the Advocate4Me Elite and Advocate4Me Premier products, with plans to launch it for fully insured employer plans later this year, according to an announcement.
The tool uses de-indentified claims data to proactively identify members who may be at greatest risk for social concerns. The insurer’s call center advocates are then armed with a curated database of community resources to assist members with their social needs.
“When we are looking at our population, we want to make sure we are addressing all of the variables to help support our members,” Rebecca Madsen, UnitedHealthcare’s...
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