McKinsey June 14, 2022
Veeral Desai, Tim Fountaine, and Kayvaun Rowshankish

Creating reusable data products and patterns for piecing together data technologies enables companies to derive value from data today and tomorrow.

Our recently published article in Harvard Business Review, “A better way to put your data to work,” details how to establish a sustainable path to value. The key is to manage data just as you would a consumer product. Here, we present a visual summary of this approach.

Today’s predominant—and largely unsuccessful—approaches to data

Organizations typically employ either a grassroots or big-bang data strategy—neither of which enables them to make the most of their data investments.

Grassroots approach

In a grassroots approach, individual teams must piece together the data and technologies they need. This approach results in significant duplication...

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