Inside Digital Health July 12, 2019
Christine K. Cassel, M.D., former president and CEO, National Quality Forum; Andre Lessa, Co-Founder, OnlyBoth; Raul Valdes-Perez, Ph.D., Co-Founder & CEO, OnlyBoth

Comparing healthcare providers is important in order to choose the better organizations and clinicians. This practice is also key to driving their performance improvement through quality and price transparency via various pathways, such as consumer choice and professional reputation and pride.

However, as pointed out in a 2016 National Academy of Medicine article (PDF), “Research has demonstrated that many of the current public reports make it cognitively burdensome for the audience to understand the data.”

The purpose of this article is to point out multiple ways to cognitively unburden users in order to increase adoption of such tools, empower consumer choice and drive improvement more emphatically.

The simplest way to unburden users is to offer a single numeric score, so that a user picks the better...