VentureBeat March 26, 2023
The metaverse will continue to open new frontiers of opportunity in 2023. It is no longer science fiction, but a place where top venture capitalists like Verizon Ventures are making investments and hundreds of brands are already operating, with many more likely to follow.
As the metaverse market is projected to grow to more than $426 billion by 2027 — and with Meta recently announcing it will double down on its investment in the metaverse — more organizations are thinking about how to build improved multichannel e-commerce experiences that better capture opportunities in the immersive virtual world.
The possibilities of the metaverse are still coming into focus for payment enterprises. Embedded finance, open banking and banking-as-a-service could all...