Forbes August 13, 2024
Ben Pippenger

Ben Pippenger, cofounder and Chief Strategy Officer at Zylo.

The first half of 2024 has proven to be a challenging year, with economic uncertainty and continued pressure to do more with less. As budgeting season starts to gear up for 2025, many organizations are struggling with how to fund innovation and drive growth in the face of tight budgets.

My prediction is that 2025 will be one of big tech bets, with a strong focus on AI initiatives. After 12 to 18 months of cutting costs and a laser focus on profitability, organizations have to start making bets again. After all, you can’t grow a business solely through cost-cutting.

But how, exactly, are businesses expected to fund these AI initiatives?...

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