HIT Consultant November 29, 2022
The evolution of e-commerce – led by Amazon – has created an intensely savvy consumer population. Amazon’s platform allows users to easily compare products from different vendors to get the best price. People travel to retail stores to try on clothes and shoes, only to purchase them online for less. Even the longest running game show in television history awards points for knowing how much consumer products cost.
Healthcare, on the other hand, does not engender the same kind of visibility around pricing for services. Patients often don’t know how much they will pay for their care until they are standing at the pharmacy counter or after the care is delivered. So, when CMS implemented a new rule in...
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