Forbes October 5, 2021
When it was launched in 2016, Theragun was a revolutionary product that created a new category. Since that time, the company has broadened their reach and rebranded as Therabody in 2020 in recognition of that bigger mission. I sat down with Benjamin Nazarian, CEO of Therabody to learn more about the company’s evolution, how he became involved in the business, and how they approach their innovation pipeline.
Dave Knox: What is the origin story of Therabody?
Benjamin Nazarian: Around 2014, I was setting up an incubator to help entrepreneurs who had built great products and really needed a mentor in terms of business operations, strategy, finance, and legal. In the process, I met Dr. Jason Wersland, who had invented this product that became Theragun and...