Adweek February 6, 2019
Hipper than traditional providers, they’re gaining traction with consumers
When Zachariah Reitano was a teenager, he suffered erectile dysfunction and—like many of the 30 million American men who experience ED—he was embarrassed by it. Unlike most of them, though, he has a father who’s a doctor specializing in men’s sexual health, so Reitano was comfortable asking for help. That decision wound up saving his life: His ED was a symptom of an undiagnosed heart condition.
The health scare gave Reitano, now 27, a sense of purpose—he wanted to make it easier for others suffering from embarrassing conditions to get treatment.
So in 2017, he founded Ro, a subscription-based healthcare startup—a niche called telemedicine—with more than $91 million in venture capital....
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