HIT Consultant August 5, 2021
Unprecedented innovation and collaboration across the healthcare industry in the past year has presented a clear direction towards a patient experience that is precise, personalized, and human. The consumer-first mindset and the digital technologies that transformed e-commerce are changing healthcare as we know it— transforming patients from passive recipients of clinical services to active participants in their own health.
Healthcare consumers are becoming beautifully and wonderfully dissatisfied. They seek healthcare experiences that look like the other experiences in their lives: more personal and tailored to their needs. However, all too often, the reality of their experience falls short of the expectation.
The last year challenged the industry to shift from treating populations to treating individuals – and understanding...
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