How physicians, nurses and clinicians are reshaping IT vendor strategies

Health IT vendors do best when they have a deep understanding of the unique needs of their clients: the physicians, nurses and patients whose experience is shaped by the technologies they develop.

Smart companies understand this, and many are making it a priority to fill their leadership positions with top talent drawn directly from hospitals – physicians and nurses, most often, but CIOs and CISOs and other execs as well.

These clinically-experienced professionals are often excited to join these companies and help them conceive, design and implement authentic and effective tools they know work...