CNBC October 7, 2021
Lauren Thomas

Key Points

– Peloton wants to be known as a health and wellness company, not a fitness business.

– The company wants to reach its users authentically, through organic interactions among users, Peloton’s Chief Marketing Officer Dara Treseder said Thursday during CNBC’s CMO Exchange virtual event.

– Treseder also spoke about how Peloton invests in its instructors to help grow the business.

Peloton wants to be known as a health and wellness company, not a fitness business, according to its chief marketing executive.

“We definitely want to make sure that we are reflecting the communities that we serve,” Peloton’s Chief Marketing Officer Dara Treseder told Julia Boorstin on Thursday during CNBC’s CMO Exchange virtual event.

“One of the things I...

Today's Sponsors

Patient Bond
pCare
Institute for Healthcare Improvement

Today's Sponsors

Oliver Wyman
Patient Bond

Today's Sponsor

Patient Bond

 
Topics: Digital Health, Patient / Consumer, Provider, Technology, Wellness
Senior Living Health Care Provider EmpowerMe Wellness Raises $100 Million
Mather CEO Leary: ‘Remarkable’ Data Supports New Senior Living Wellness Paradigm
Prioritizing wellness to benefit our health
Q&A: Nick Cernese, EY Global Health Sciences & Wellness Consulting Partner
Headspace Health acquires AI-powered mental health and wellness company Sayana