Health Payer Intelligence May 19, 2020
Blue Cross and Blue Shield of Rhode Island and other payers are relying more heavily on digital solutions for wellness programming during COVID-19.
While coronavirus brought many non-clinical benefits to a halt, Blue Cross and Blue Shield of Rhode Island (BCBSRI) is making wellness programming available to its members in spite of the pandemic.
“We know how important being active is to our members’ overall health and well-being. During the pandemic, we know many of our members are staying home to protect their health, but it doesn’t mean they don’t want to exercise,” said Paul Ryan, BCBSRI director of retail strategy & operations. “By offering free fitness classes through Facebook Live, we are giving our members, and all Rhode Islanders,...
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