HealthIT Answers January 11, 2023
Today’s patients want two things from their healthcare providers: personalized care that happens at their convenience. Indeed, a survey of more than 223,000 healthcare consumers found that 51 percent said that convenience and access to care are the most important factors when choosing a health system or provider – even when considering issues like insurance coverage, reputation, and quality of care.
For many consumers, their first interaction with a hospital or health system occurs when they begin researching providers to find and arrange care, most commonly through online searches, chatbots, online directories, and scheduling tools. The more pathways support this process, how easy they are to use, and whether they help healthcare consumers find care to reflect the level of...
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