Managed Healthcare Executive October 21, 2020
In order to navigate the new landscape COVID-19 has brought along with it and connect with consumers who may be feeling confused and stressed out, lesser-known health insurers will need to introduce themselves to this new audience.
Whether you’re embarking on your first telemedicine visit or you’re trying to find the closest rapid testing site, COVID-19 has undoubtedly transformed how consumers interact with health insurance. The “new normal” poses novel challenges and big opportunities for health insurance providers.
In order to navigate this new landscape and connect with consumers who may be feeling confused and stressed out, lesser-known health insurers will need to introduce themselves to this new audience. In addition, all providers will need to ensure...
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