Forbes September 13, 2019
Food, beauty products, clothes, household products, packaging and more, get ready for major industry disruption from the Generation Z population. Gen Z will make up 31% of the worlds population by 2021 and they have deeply formed perceptions and beliefs about anything related to being planet friendly, sustainable and eco-friendly. This has led to to an amazing change in the way Gen Z is disrupting several industries simultaneously. Food industry disruption where plant based alternatives like milk, meat and yogurt are replacing their predecessors is the most easily seen.
Offering plant-based foods is just one element of an overarching strategy to appeal to today’s youngest consumers. Generation Z, or those people born from about 1995-2007, are expected to be...
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