Research2Guidance December 7, 2022
How do healthcare companies best organize their digital business
Healthcare companies including pharma, insurance, MedTech have used different governance models to manage their digital health business in the past. There are four main governance models and a trend towards outsourcing.
The healthcare industry is using digital health solutions for multiple reasons that have also changed over time. The companies are reacting on key market trigger points (see also article: How Trigger Points Influence The Strategies Of Thousands Of Digital Health Companies) and on the changing importance of the digital health business.
Pharma companies have been actively exploring and publishing digital health solutions since the beginning of the app eco-systems in 2008/2009. Top 10 pharma companies have published hundreds of digital...
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