Pharmaceutical Executive April 28, 2020
Pharmaceutical company outreach to healthcare professionals (HCPs) in the time of COVID-19 is fraught with challenges. Not all HCPs are currently on the frontlines of the fight against COVID-19. These HCPs, like many of us, are struggling to maintain some semblance of normalcy in a world full of unknowns. Beyond the unknowns of the pandemic, they face monumental changes in the way they practice medicine – reductions in office and support staff, reductions in patient load, shifting to telemedicine, difficulty sourcing supplies and some medications, as well as changes in the way they interact with pharmaceutical companies.
We know HCPs prefer to interact with pharma companies through in-person channels – specifically sales representatives. In recent research conducted by Ipsos’ Healthcare...
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