Becker's Healthcare May 15, 2019
Health systems should use behavioral economic principles as they transform to offer value-based products to employers
As health systems are considering ways to grow their contracting relationships with employers — recognizing an opportunity for market growth and increased margins — behavioral economics can help health systems design programs that will add value to employers as they transition to value-based care.
Substantial administrative barriers keep employers from direct contracting. Many employers have geographically diverse populations, and often lack a single delivery system that can meet the needs of a substantial portion of their members. Employers are accustomed to dealing with carriers and carve-out vendors, but are hesitant to add a new category of contractor. Therefore, health systems must provide a compelling...
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