Hospice News June 29, 2020
The coronavirus pandemic has impacted every aspect of hospice operations, including the way hospices market themselves. Increased difficulty accessing patients and declining referrals are some of the strongest forces driving hospices to adopt new marketing practices, but remaining competitive in a crowded industry during the pandemic has come with additional ethical considerations.
Since the COVID-19 outbreak hit the United States, hospices have struggled to access patients in settings such as nursing home facilities, hospitals and patient homes. As facilities and patients closed their doors to minimize risk of exposure, declining accessibility to both referral sources and patient families has negatively impacted hospice admissions and led to drops in revenues.
“There have been significant gaps in the use of both palliative...