Forbes November 17, 2019
Kate O'Flaherty

Google is in the process of buying Fitbit for $2.1 billion, and the move is making many people feel very uncomfortable. On November 17, CNBC reported that some Fitbit users had started looking for an alternative as soon as they heard about Google’s plans to acquire the firm.

Citing concerns about privacy, many were considering the Apple Watch as a safer option than their Fitbit. This is despite the fact that Google explicitly stated in its announcement that it would not sell people’s personal or health information.

Rick Osterloh, senior vice president, devices and services at Google said via a blog published November 1 that the deal would see the firm advance its ambitions for its smartwatch software...

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Topics: Digital Health, Mergers & Acquisitions / JV, Technology, Trends, Wearables
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