Health Populi September 16, 2021
When Dignity Health, the Catholic health care system, launched the “Hello humankindness” PR campaign in June 2013, well, they had me at “Hello.”
When the project went live, Dignity Health’s President/CEO Lloyd Dean provided the rationale for the program, saying: “What’s missing in the public discourse about health care is the fact that while medicine has the power to cure, it’s humanity that holds the power to heal.”
Dean pointed to two drivers shaping U.S. culture and the nation’s health care industry:
- The institutionalization of health care, and,
- The decline of civility in society.
That was 2013.
#HelloHumankindness sought to bring back civil discourse to America and address the nation’s health disparities, among other lofty and worthy goals.
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