Entrepreneur November 26, 2020
Louis Camassa

How the leading digital health businesses are marketing during COVID-19.

One out of every seven men tends to wait as long as possible to see their doctor. Don’t worry guys, you’re in good company. Women, conversely, are more health-conscious. They’re 33% more likely to visit a doctor when they have a health issue or injury.

Last year was my first experience with telehealth, after about a year of putting off visiting a doctor. I rarely get sick, and it wasn’t a mission-critical issue (though it was something I wasn’t comfortable discussing with my doctor). Fortunately, I discovered that Blue Shield offered an online portal providing access to healthcare practitioners on demand. After a few clicks, I was live...

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Topics: Digital Health, Health IT, Healthcare System, Patient / Consumer, Provider, Public Health / COVID, Technology, Telehealth
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