PMLiVE October 29, 2019
Alistair Ellmer

With the UK’s NHS unveiling a major partnership with Amazon’s Alexa, is pharma in danger of being left behind?

According to research from EY, almost a quarter of UK households now own a voice- controlled digital home assistant device and a further 41% plan to own one in the next five years.

While there are plenty of obvious day-to- day uses for these devices (checking the weather, sourcing music, finding recipes, etc), it is evident that this rapid roll-out of voice tech in the home also has implications for healthcare.

Our research reveals that 27% of people with a smart speaker at home are already using it to look up medical advice or would be particularly...

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Topics: AI (Artificial Intelligence), Market Research, Pharma, Technology, Trends, Voice Assistant
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