MedCity News October 31, 2019
While healthcare providers may think delivering high-quality medical care with good bedside manner is the formula for building a successful practice, a growing set of evidence suggests that the newest metric their patients are judging them on is digital experience.
Welcome to today’s on-demand world where you can tap a phone once and get any product your heart desires, book a flight at the best possible price in under five minutes, or get any food item delivered to your door – all without moving and all from your phone. Now imagine a retailer, an airline or a restaurant that didn’t offer this seamless digital experience. Regardless of how well their product or service is, they might not keep your business.
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