Becker's Healthcare March 20, 2023
Naomi Diaz

Marketers said they look to increase TikTok ad spending by 75 percent, MM+M reported March 17.

According to a report from WARC Media, TikTok’s global ad revenue is expected to increase to $15 billion by 2023, a 15 percent increase from 2022.

Pharma and healthcare is expected to increase its ad spending on TikTok from $409 million in 2022 to more than $700 million in 2023.

The goal, according...

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Topics: Health System / Hospital, Provider, Social Media, Survey / Study, Technology, Trends
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