McKinsey April 2, 2019
McKinsey’s latest research shows that consumer engagement in healthcare continues to grow, but many payers and providers are struggling to meet changing needs and demands.
The results of McKinsey’s 2018 Consumer Health Insights (CHI) Survey deliver a consistent message with important implications for payers, providers, and other industry stakeholders: consumer engagement is becoming increasingly important, but most stakeholders are still struggling to meet consumers’ needs. Four issues stood out:
- Personalization. The consumer experience should be tailored more closely to the needs of individuals.
- Access. The continuum of care should be improved so consumers have access when and where they need it.
- Incentives. Well-designed incentives hold promise of motivating consumers to make better choices.
- Innovation. New product concepts must...
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